Which product placement is credited with increasing its featured item's sales by 65% after appearing in a major 1983 film, creating one of the first documented cases of significant ROI for this advertising technique?

Product placement in films and TV shows has become a sophisticated advertising technique that blends brands seamlessly into pop culture. From subtle background appearances to plot-central features, companies pay millions to get their products in front of audiences in an organic way. This trivia challenge tests your knowledge of some of the most influential and successful product placements that have shaped both entertainment and consumer behavior.

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• Ray-Ban Wayfarer sunglasses in 'Risky Business'
• Reese's Pieces candy in 'E.T. the Extra-Terrestrial'
• Nike sneakers in 'Back to the Future'
• Pepsi soda in 'Back to the Future'

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