When Rihanna launched Fenty Beauty in 2017, what groundbreaking retail innovation did the brand introduce that changed industry standards?

Celebrity-backed brands have transformed retail landscapes, but not all achieve the same level of success. This poll explores how Rihanna's Fenty Beauty disrupted the cosmetics industry through innovative brand positioning and inclusive product development. Test your knowledge about one of the most successful celebrity retail brand launches in recent history and its impact on consumer psychology and retail innovation.

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• The largest shade range for foundation (40 shades at launch), forcing competitors to expand their offerings
• The first celebrity brand to use exclusively recycled packaging materials
• Introduction of subscription-only product access for the first six months
• A proprietary AR technology allowing users to test products virtually before purchase

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