Which Broadway show was the first to implement a digital lottery system that dramatically increased young audience engagement and became an industry standard?

Test your knowledge about revolutionary marketing campaigns in the performing arts world! The theater industry has evolved dramatically in how it engages with audiences through digital marketing and brand strategies. From traditional playbills to viral social media campaigns, performing arts organizations have innovated to attract new generations of theatergoers while maintaining their artistic integrity. How well do you know the landmark digital marketing campaigns that changed how Broadway shows connect with audiences?

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Hamilton (2015)
The Book of Mormon (2011)
Wicked (2003)
Dear Evan Hansen (2016)