Which film franchise pioneered the first widely successful augmented reality retail experience that allowed fans to virtually 'try on' character costumes in major department stores?

Augmented reality has transformed how audiences interact with film and television content. Beyond the theater and living room, AR technologies are creating innovative marketing campaigns, interactive promotional experiences, and extending storytelling beyond traditional screens. This trivia question explores a groundbreaking AR implementation that changed how a major studio connected viewers with their content. Test your knowledge about the intersection of entertainment marketing and cutting-edge retail technology!

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Marvel's Avengers - with AR mirrors that transformed shoppers into superheroes at Target stores
Harry Potter - with interactive wand selection experiences at specialty book retailers
The Hunger Games - with Capitol Couture AR fitting rooms in major fashion retailers
Star Wars - with holographic character projections for costume try-ons at Disney Stores