What unprecedented percentage of Nike's total revenue came from Nike Direct (their direct-to-consumer channels) by the end of fiscal year 2023?

Nike revolutionized the sporting goods industry by implementing its Nike Direct strategy in 2017, dramatically shifting its retail approach. This strategy represented a major pivot in how athletic brands connect with consumers, emphasizing direct-to-consumer channels and personalized experiences. Test your knowledge about this influential retail transformation that changed the sports industry marketplace and set new standards for customer engagement.

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