Which movie release pioneered the 'Ultimate Collector's Edition' concept with packaging that included a built-in digital screen playing movie clips when the box was opened?

Film and television merchandising has evolved dramatically over the decades, with studios investing heavily in innovative packaging to attract collectors and fans. From limited edition box sets to interactive packaging that enhances the viewing experience, packaging design has become an integral part of the entertainment industry's marketing strategy. Test your knowledge about a groundbreaking packaging innovation that changed how we collect movies!

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Avatar (2009) - with its bioluminescent packaging that responded to touch
Blade Runner: The Final Cut (2007) - with its briefcase design containing a unicorn origami that lit up
The Dark Knight (2008) - with its Joker-themed box featuring an embedded LCD screen playing Heath Ledger's scenes
Iron Man (2008) - with its Arc Reactor packaging that glowed and displayed Tony Stark's workshop scenes