Which mythological deity's 'brand identity' was strategically repositioned in Norse folklore, transforming from a trickster god to become associated with thunder and lightning?

Throughout history, gods and mythical figures have maintained their 'brand recognition' across millennia. Their stories have survived through effective 'marketing techniques' that transcend time. This trivia explores how ancient deities used specific attributes, symbols, and stories as brand identifiers - essentially creating some of the most enduring 'logos' and 'brand identities' in human history. Test your knowledge about these divine marketing strategies that have influenced modern branding practices!

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Loki - originally a fire god before being rebranded as a shape-shifting trickster
Thor - initially a fertility deity before being repositioned as the god of thunder
Odin - first marketed as a war god before becoming the god of wisdom and poetry
Freyr - originally the god of prosperity before being rebranded as the god of sunshine