Which groundbreaking athlete collaboration, first launched in 1985, eventually grew into its own sub-brand generating over $5 billion annually by 2022?

Athletic footwear has transformed from pure performance gear to cultural icons through strategic brand collaborations. These partnerships between sports companies and celebrities, designers, or other brands have created some of the most coveted and valuable products in retail history. Test your knowledge about one of the most influential sneaker collaborations that changed the sports retail landscape forever!

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Nike Air Jordan (with Michael Jordan)
Adidas Yeezy (with Kanye West)
Puma Fenty (with Rihanna)
Under Armour Curry (with Stephen Curry)