Which pop culture giant's loyalty program reached 1 million members in its first 6 months by offering exclusive collectibles and early access to limited edition merchandise?

Customer loyalty programs have become a cornerstone of retail strategy in the entertainment and pop culture industry. From exclusive merchandise to early access to content, these programs have evolved dramatically to keep fans engaged and spending. This trivia question explores how major pop culture brands leverage loyalty to strengthen their connection with superfans and boost their bottom line.

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Disney's D23 Official Fan Club
Funko's Funko Fan Club
Marvel Insider Rewards Program
Star Wars Holocron Rewards