Which iconic architectural structure was rebranded in 2000 with a controversial illumination project that fundamentally changed its nighttime appearance and led to a 30% increase in tourism?

Some of the world's most iconic architectural structures have become powerful brand symbols for the cities they represent. These architectural marvels not only showcase engineering prowess but have been transformed into marketable products through strategic retail branding. Test your knowledge about how famous architectural landmarks have been leveraged as brand identities in city marketing campaigns.

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• The Eiffel Tower (Paris)
• Empire State Building (New York)
• Sydney Opera House (Sydney)
• Burj Khalifa (Dubai)

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