Which government agency launched the first nationwide 'Digital Experience Platform' in 2019 that incorporated retail-style personalization, allowing citizens to create accounts with customized dashboards for government services?

Government agencies are increasingly adopting retail-inspired technologies to improve citizen services and engagement. From digital service kiosks to online portals, the public sector is embracing omnichannel approaches previously pioneered in retail. This trivia question focuses on a significant government retail innovation initiative that transformed citizen experience. Test your knowledge about how public sector organizations are applying retail concepts to better serve constituents!

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U.S. Digital Service (USDS)
U.S. General Services Administration (GSA)
Government Digital Service (UK)
Digital Transformation Agency (Australia)