Which company launched the first modern electronic customer loyalty program in 1981, revolutionizing how businesses track consumer purchasing patterns?

Customer loyalty programs have evolved dramatically over the centuries, from simple punch cards to sophisticated digital ecosystems. But do you know when the modern concept of customer loyalty programs truly took shape? Test your knowledge about the historical origins of customer rewards systems that revolutionized how businesses retain customers and gather valuable consumer data.

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American Airlines (AAdvantage program)
Sperry & Hutchinson (S&H Green Stamps)
Marriott Hotels (Marriott Rewards)
American Express (Membership Rewards)