Which marketing strategy was notably employed by Winchester Repeating Arms Company during World War I to boost both civilian sales and military contracts?

Throughout history, military equipment manufacturers and suppliers have employed various marketing strategies to secure government contracts and public support. From World War propaganda campaigns to modern defense expos, the marketing of military products has evolved significantly. This poll explores how military equipment manufacturers historically promoted their products during major conflicts.

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The 'Gun That Won The West' campaign, linking their rifles to American frontier heritage and patriotism
The 'Bullet Guarantee Program' offering refunds for any ammunition that failed during combat
Celebrity endorsements from renowned military generals in newspaper advertisements
Free rifle distribution to civilians with a purchase of war bonds