Which linguistic device is prominently featured in Apple's famous "Think Different" slogan that contributed to its effectiveness?

Marketing slogans often employ fascinating linguistic devices that make them memorable and effective. From clever wordplay to rhetorical techniques, the language of advertising reveals how companies position themselves in our collective consciousness. This trivia tests your knowledge about the linguistic elements behind some of the world's most successful brand taglines and how language shapes consumer perception.

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Grammatical subversion (using an adjective 'different' where an adverb 'differently' would be grammatically standard)
Onomatopoeia (words that phonetically imitate the sound they describe)
Portmanteau (blending two words to create a new one)
Alliteration (repetition of initial consonant sounds)