Which advertising slogan saved its company from near-bankruptcy in the early 1970s and pioneered the concept of lifestyle marketing?

Behind every iconic brand is an unforgettable slogan that resonated with consumers and transformed marketing strategies. These carefully crafted phrases have become cultural touchpoints, driving billions in revenue and reshaping how companies position themselves in competitive markets. This trivia challenges you to identify which groundbreaking slogan launched a revolutionary marketing campaign that completely revitalized a struggling brand in the early 1970s, creating a template for modern turnaround strategies.

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De Beers: 'A Diamond is Forever' (1948)
Nike: 'Just Do It' (1988)
Pepsi: 'The Pepsi Generation' (1963)
American Express: 'Don't Leave Home Without It' (1975)