Which sports apparel company pioneered the use of 'Connected Fitness' data analytics by acquiring multiple fitness apps to collect over 300 million users' workout data to inform product design?

In today's competitive sports retail market, data analytics has become a game-changer for how brands understand athlete performance and consumer behavior. Major sports retailers are investing millions in sophisticated analytics systems to gain competitive advantages. Test your knowledge about how the sports industry is leveraging retail data analytics to revolutionize product development and marketing strategies.

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Under Armour
Nike
Adidas
Puma