Which book launch event set a retail record in 2007 with 2.7 million copies sold in the first 24 hours in the United States alone?

The publishing world has seen some revolutionary marketing campaigns that transformed books into cultural phenomena. From midnight release parties to innovative digital strategies, publishers have found creative ways to launch literary products and build reader anticipation. Test your knowledge of the most impactful book marketing campaigns and product launches that changed the publishing landscape!

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• Harry Potter and the Deathly Hallows
• The Lost Symbol by Dan Brown
• Breaking Dawn from The Twilight Saga
• The Da Vinci Code Special Illustrated Edition

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