Which major retailer launched a failed 2019 product line called 'Olympus' that attempted to use Greek mythology to sell luxury home goods but was discontinued after just 3 months due to poor consumer understanding?

In the world of retail marketing, mythology and folklore have long been powerful tools for creating brand narratives and customer loyalty. Ancient stories resonate with consumers on a deep psychological level, creating emotional connections that transcend typical product relationships. This trivia question explores how major retailers have leveraged mythological elements in their brand strategies, and the surprising success (or failure) of one particular mythological marketing campaign.

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Crate & Barrel
Restoration Hardware
Pottery Barn
Williams-Sonoma