Which celebrity pioneered the 'try before you buy' loyalty program model for their beauty brand, allowing customers to test products at home for free before purchasing?

Many celebrities have leveraged their fame to launch successful product lines and retail empires. This trivia tests your knowledge about the intersection of famous personalities and their innovative retail ventures. From beauty products to clothing lines, tech gadgets to food items - celebrities have transformed themselves into retail entrepreneurs. Can you identify which famous person pioneered which retail innovation?

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Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with The Honest Company
Kim Kardashian with KKW Beauty