Which innovative ticket pricing strategy, introduced on Broadway in 2007, revolutionized theater accessibility by offering deeply discounted same-day tickets through a digital lottery system?

Performing arts venues have been experimenting with various pricing strategies to maximize attendance while maintaining profitability. From dynamic pricing to subscription models, theaters and concert halls are adopting retail-inspired approaches. This poll tests your knowledge of a groundbreaking pricing innovation that changed how performing arts tickets are sold and made Broadway more accessible to new audiences.

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