Which celebrity's makeup brand achieved the fastest sales growth in beauty history, reaching a $1 billion valuation in just 3 years through a revolutionary direct-to-consumer e-commerce strategy?

Celebrity endorsements and collaborations have transformed product development strategies across industries. From makeup lines to clothing collections, celebrities leverage their personal brand to create retail phenomena that often sell out within hours. This poll tests your knowledge about one of the most successful celebrity product launches in recent retail history, demonstrating how star power can revolutionize traditional retail strategies and create unprecedented consumer demand.

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Rihanna (Fenty Beauty)
Kylie Jenner (Kylie Cosmetics)
Lady Gaga (Haus Laboratories)
Selena Gomez (Rare Beauty)