Which transportation company first introduced the concept of 'surge pricing' as part of its product strategy, fundamentally changing ride-hailing economics?

The transportation industry has been transformed by innovative product developments and marketing strategies. Major companies have revolutionized how we travel through groundbreaking technologies, clever marketing campaigns, and strategic positioning. Test your knowledge about a significant product innovation that changed the transportation landscape and how it was marketed to the world.

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Uber
Lyft
Didi Chuxing
Grab