Which innovative marketing strategy helped Texas Instruments' graphing calculators maintain their dominant position in schools despite the rise of smartphones and apps?

Texas Instruments revolutionized mathematics education with their graphing calculators. This poll explores how TI transformed from a semiconductor company to dominating the educational calculator market through strategic brand storytelling and positioning. Their calculators have become iconic in classrooms worldwide despite technological advancements and smartphone capabilities. Test your knowledge about this fascinating mathematical brand journey!

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Establishing deep relationships with educational institutions and ensuring their calculators were written into standardized testing requirements
Continuously reducing prices to compete with free calculator apps available on smartphones
Developing a subscription model that offers monthly calculator feature updates
Pivoting to primarily sell directly to consumers rather than through educational channels