Which shopping festival holds the Guinness World Record for the highest online sales in 24 hours, generating over $38 billion in a single day in 2020?

Shopping festivals are powerful drivers of retail growth across different cultures. They combine traditional celebrations with modern commerce, creating unique retail phenomena that boost sales and cultural exchange. From ancient market days to modern shopping extravaganzas, these events represent the fascinating intersection of tradition and retail innovation. Test your knowledge about one of the world's most influential cultural shopping festivals!

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