Which pharmaceutical company aired the first direct-to-consumer TV advertisement that explicitly named both a medical condition AND its prescription drug treatment in 1997, changing pharmaceutical marketing forever?

The pharmaceutical industry has evolved dramatically in how it markets to consumers. While heavily regulated today, there was a watershed moment when direct-to-consumer pharmaceutical advertising changed forever. Test your knowledge about this pivotal shift in medical marketing history that transformed how medications are promoted and perceived by the public.

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Pfizer (for Lipitor)
Schering-Plough (for Claritin)
Eli Lilly (for Prozac)
Johnson & Johnson (for Tylenol)