Which major retailer was the first to launch a fully immersive VR department store experience in 2016, allowing customers to browse and purchase items from pop culture franchises in a virtual environment?

Test your knowledge about how virtual reality is transforming the retail landscape in popular culture! Virtual reality shopping experiences are becoming increasingly prevalent in modern retail, with many major brands adopting this technology to create immersive shopping environments. From virtual fitting rooms to exploring products in simulated environments, VR is changing how consumers interact with their favorite pop culture brands and merchandise.

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eBay (in partnership with Myer)
Amazon (with their Prime VR Experience)
Walmart (with their Spatial Shopping platform)
Target (with their Virtual Collection initiative)