Which retail analytics technology was first widely adopted by major theaters and concert venues around 2015-2016 to understand audience movement patterns within venues?

The performing arts industry has undergone significant retail transformations in recent years. From traditional box office operations to modern digital marketplaces, theaters and performance venues have had to adapt their retail strategies to meet changing consumer demands. This poll tests your knowledge about a groundbreaking retail analytics innovation that changed how performing arts venues understand their audiences.

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Bluetooth beacon heatmapping systems
RFID tracking in digital tickets
Facial recognition audience scanning
Mobile app GPS location tracking