Which candy brand pioneered the concept of immersive 'retail theaters' where customers can create personalized product mixes, watch manufacturing demonstrations, and interact with larger-than-life brand elements?

The food industry is constantly evolving with innovative retail experiences that transform how consumers discover and interact with products. This trivia question focuses on a groundbreaking retail innovation that revolutionized how customers experience a particular sweet treat, creating an immersive brand experience that has been replicated worldwide and significantly boosted sales and brand loyalty.

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M&M's World
Hershey's Chocolate World
Jelly Belly Factory Experience
Cadbury World