Which product line was pivotal in Celestron's brand repositioning in the early 2000s, making astronomy more accessible to beginners?

Celestron is one of the world's leading telescope manufacturers with a history spanning over 60 years. Their innovations have significantly shaped amateur astronomy. This poll tests your knowledge about a particular brand positioning strategy that transformed Celestron from a niche manufacturer to a household name among astronomy enthusiasts. Think about how certain products can change a company's market position dramatically!

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NexStar SE series, with its iconic orange tube design and computerized GoTo technology
Advanced VX equatorial mounts, appealing primarily to astrophotography professionals
EdgeHD optical tubes, focusing on premium observatory-grade optics
SkyMaster giant binoculars, targeting the bird-watching crossover market