Which pop culture franchise pioneered the 'shop-in-shop' visual merchandising concept that created immersive themed environments within major department stores?

The entertainment industry has dramatically changed how consumers interact with retail environments. From celebrity merchandise to blockbuster movie promotions, pop culture has transformed visual merchandising strategies across the globe. This trivia tests your knowledge about how major pop culture phenomena have influenced retail display techniques in recent years.

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Star Wars (with their 'Force Friday' retail events)
Harry Potter (with their Platform 9¾ retail experiences)
Marvel Cinematic Universe (with their 'Avengers Assemble' retail zones)
Game of Thrones (with their 'Winter is Coming' retail installations)