Which pioneering marketing strategy helped 'The Blair Witch Project' (1999) become one of the most profitable independent films ever made?

In 1999, a small independent horror film changed movie marketing forever with an innovative strategy that blurred the lines between fiction and reality. This groundbreaking approach not only launched the found-footage horror genre but revolutionized how films could be promoted in the digital age. Test your knowledge about this landmark case of film marketing innovation that turned a $60,000 budget film into a $248 million worldwide phenomenon.

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Creating a fake documentary that aired on the Sci-Fi Channel presenting the 'Blair Witch' story as real historical events
Launching a viral internet campaign claiming the footage was real and the actors were actually missing, complete with fake police reports and missing person flyers
Distributing mysterious VHS tapes containing 'found footage' to random households across America months before release
Releasing the film exclusively in supposedly 'haunted' theaters and having actors pose as audience members who would run out screaming