Which famous tagline was created by linguist Bernbach and revolutionized advertising by using irony and self-deprecation, acknowledging a brand's limitations while turning it into a strength?

Marketing taglines often employ clever linguistic devices to create memorable brand associations. The most successful taglines use language techniques like alliteration, rhyme, metaphor, or semantic play to become part of our cultural lexicon. This poll tests your knowledge of famous linguistic taglines that transformed simple products into cultural phenomena through the power of language.

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Volkswagen: 'Think Small'
Apple: 'Think Different'
De Beers: 'A Diamond is Forever'
Nike: 'Just Do It'