Which company launched the first modern customer loyalty program in 1981, fundamentally changing how retailers build long-term customer relationships?

Customer loyalty programs have revolutionized retail by transforming one-time shoppers into brand advocates. These programs collect valuable customer data while rewarding repeat business. But do you know which company pioneered this now-ubiquitous retail strategy? Test your knowledge about the origins of customer loyalty programs that have shaped modern retail experiences and marketing strategies.

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American Airlines (AAdvantage program)
S&H Green Stamps (Sperry & Hutchinson)
Starbucks (Coffee Club)
Sears & Roebuck (Sears Club)