Which retail giant pioneered the use of 'heat mapping' technology to analyze foot traffic patterns across different geographical locations, leading to a 23% increase in store layout efficiency?

Location intelligence is revolutionizing how retailers understand consumer behavior across different geographical regions. This poll tests your knowledge about how leading retailers are using geographical data and mapping technology to gain competitive advantages. From catchment area analysis to geomarketing strategies, geography has become a crucial element in retail success. Test your understanding of this fascinating intersection between geography and retail innovation!

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Target, with their 'GeoSmart' initiative launched in 2018
Walmart, with their 'Location Analytics Platform' developed in-house
IKEA, with their 'Customer Journey Mapping' technology
Home Depot, with their 'Spatial Intelligence System' developed with ESRI