Which retailer's 2018 'Made by' campaign helped revive a traditional handcrafting technique by featuring artisans from an indigenous community and led to a 300% increase in sales of their handcrafted products?

Cultural traditions have become powerful marketing tools for retailers looking to connect with consumers on a deeper level. Brands that authentically incorporate cultural elements into their marketing strategies often create stronger emotional connections with their target audiences. This trivia question explores how one major retailer revolutionized cultural marketing by creating a campaign that not only boosted sales but also helped preserve an endangered traditional craft.

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Anthropologie's partnership with Otomi embroiderers from Mexico
Uniqlo's collaboration with Japanese indigo dyers
West Elm's work with Peruvian textile weavers
IKEA's initiative with Swedish woodcarving artisans