Which global brand's storytelling campaign successfully revived the ancient Mexican tradition of 'Día de los Muertos' (Day of the Dead) in popular culture through a major animated film?

Brand storytelling has become increasingly intertwined with cultural traditions as companies seek authentic connections with consumers. Many successful global brands have incorporated cultural elements into their narratives, creating memorable campaigns that resonate across generations. This trivia tests your knowledge about how major brands have leveraged cultural traditions in their marketing storytelling approaches.

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Disney/Pixar with 'Coco'
DreamWorks with 'The Book of Life'
Netflix with 'Maya and the Three'
Sony Pictures with 'Vivo'