Which celebrity pioneered the 'equity partnership' model in retail by taking ownership stakes instead of traditional endorsement fees, leading to a billion-dollar personal brand?

Celebrity endorsements have transformed retail marketing strategies, but how well do you know the innovative approaches that have redefined retail partnerships? Test your knowledge about how famous personalities have changed product promotion strategies and retail innovations through their brand collaborations. This question explores a groundbreaking partnership that changed how retailers approach celebrity endorsements.

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50 Cent with Vitamin Water
George Clooney with Nespresso
Rihanna with Fenty Beauty
Beyoncé with Ivy Park