Which streaming service first introduced a loyalty program that rewards users with merchandise, early access to content, and exclusive virtual events based on their viewing habits and subscription longevity?

Streaming services have transformed how we consume film and television, but they've also pioneered innovative loyalty and retention strategies to keep subscribers engaged in an increasingly competitive market. This trivia question tests your knowledge of how major streaming platforms have used loyalty programs to reduce churn and increase customer lifetime value in the entertainment industry.

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• Netflix with 'Netflix Insider'
• HBO Max with 'HBO Max Rewards'
• Disney+ with 'Disney+ Circle'
• Amazon Prime Video with 'Prime Video Perks'

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