Which celebrity's 2003 fragrance launch set a new standard for celebrity retail products, grossing over $100 million in its first year and pioneering the modern celebrity licensing business model?

Celebrity endorsements have been a cornerstone of retail marketing for decades, transforming products into cultural phenomena overnight. From Michael Jordan's game-changing partnership with Nike to Rihanna's revolutionary Fenty Beauty line, famous personalities have shaped consumer behavior and brand perception. This trivia tests your knowledge about a pivotal moment in celebrity endorsement history that changed how brands approach partnerships with famous people.

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