Which streaming platform pioneered interactive 'shoppable content' allowing viewers to purchase products featured in shows directly through their interface?

Product placement in film and television has evolved from subtle background elements to strategic storytelling devices that shape viewer perceptions and drive consumer behavior. Modern product integration can influence purchase decisions, brand loyalty, and even cultural trends. This trivia question explores how streaming platforms have transformed this aspect of the entertainment industry's business model and created new opportunities for brands to connect with audiences.

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