Which cereal company first introduced the concept of character mascots on cereal boxes and premiums/toys inside packages to market directly to children?

In the competitive world of breakfast cereals, marketing innovations have shaped how food products are sold to consumers. One groundbreaking promotional strategy forever changed how food companies target children and create brand loyalty. Test your knowledge of this pivotal moment in food marketing history that influenced generations of consumers and created a template for marketing food products that continues to this day.

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Kellogg's with Tony the Tiger in 1952
Post with the Honey-Comb Kid in 1965
General Mills with Betty Crocker's face in 1936
Quaker with the Quaker Man and prizes inside Puffed Wheat in 1909