Which retail innovation has revolutionized how Broadway shows sell merchandise during intermissions?

The performing arts industry has embraced innovative retail techniques to boost merchandise sales and create memorable audience experiences. From Broadway shows to symphony orchestras, performing arts organizations are finding creative ways to market their branded products. Test your knowledge about the intersection of retail innovation and the performing arts industry!

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Mobile POS systems with tap-to-pay technology that reduced average transaction time from 90 to 30 seconds
Augmented reality mirrors that let patrons virtually try on costume replicas before purchasing
RFID-enabled playbills that unlock exclusive digital content when scanned at merchandise booths
AI-powered recommendation kiosks that suggest merchandise based on the emotional reactions detected during the first act