Which gaming company first introduced a 'Battle Pass' system as a seasonal loyalty program, revolutionizing free-to-play monetization and player retention?

The gaming industry has pioneered innovative approaches to customer loyalty and retention, using virtual rewards, exclusive content, and community-building strategies. This poll tests your knowledge about a groundbreaking loyalty program that changed how gaming companies approach player retention and community engagement. Do you know which company implemented this revolutionary strategy that has since been widely adopted across the industry?

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Epic Games (Fortnite)
Valve Corporation (Dota 2)
Activision Blizzard (Call of Duty)
Riot Games (League of Legends)