Which major sports brand first implemented 'biometric fitting' technology in their retail stores that analyzes customers' foot movements to recommend the perfect athletic shoe?

The sporting goods industry has undergone massive digital transformation in recent years, changing how products are marketed, sold, and experienced by customers. Advanced technologies have revolutionized how sports retailers engage with their audience and personalize the shopping experience. Test your knowledge about one innovative approach that changed the game for a major sports brand!

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Nike, with their Nike Fit AR scanning technology
Adidas, with their Foot Analysis System
Under Armour, with their Performance Fitting Labs
New Balance, with their Digital Pressure Mapping system