Which innovative product launch strategy helped 'The Martian' by Andy Weir transition from self-published work to international bestseller before the print edition was even released?

In the competitive world of book publishing, product launches can make or break a literary career. Publishers and authors employ sophisticated marketing strategies to ensure their books stand out among the thousands published each year. This trivia question explores how the publishing industry has evolved its product launch tactics in the digital age. Test your knowledge of how literature meets modern marketing!

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The author initially serialized chapters on his blog for free, building a dedicated following who demanded a complete e-book version
The publisher created an interactive AR app that allowed readers to experience Mars exploration before the book's release
A podcast adaptation featuring celebrity voices was released chapter-by-chapter to generate pre-publication buzz
The author launched a Kickstarter campaign with signed special editions that funded a nationwide bookstore tour