Which language learning app broke advertising norms with its controversial 2019 campaign slogan "Still using textbooks? Shame on you!" that caused debate in education circles but increased downloads by 47%?

The language technology industry has seen remarkable marketing campaigns and product launches that transformed how we interact with language tools. From voice assistants to translation apps, companies have used clever advertising and brand positioning to bring linguistic technology into everyday life. Test your knowledge about the marketing strategies and product launches that shaped this industry!

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Duolingo
Babbel
LingoLeap
Rosetta Stone