Which gaming company was the first to launch a digital distribution platform that allowed gamers to purchase games online without physical media?

The gaming industry has transformed retail experiences in fascinating ways. From specialized gaming stores to digital marketplaces, the way gamers purchase and access games has evolved dramatically over the decades. This trivia question explores a significant milestone in gaming retail history that changed how players discover and purchase their favorite titles.

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Valve (with Steam)
Electronic Arts (with Origin)
Microsoft (with Xbox Live Marketplace)
Sony (with PlayStation Store)