Which bestselling book series pioneered the use of an elaborate online marketing campaign with interactive websites, puzzles, and digital scavenger hunts that created a global pre-release phenomenon?

The publishing world has seen some revolutionary marketing campaigns that transformed how books reach readers. From viral sensations to innovative launch strategies, publishers have found creative ways to turn novels into cultural phenomena. This trivia question explores one of the most successful book marketing campaigns in recent literary history that changed how publishers promote new releases.

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• Harry Potter series (specifically for 'The Deathly Hallows')
• The Da Vinci Code
• The Hunger Games trilogy
• Twilight saga

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