Which renowned architectural firm dramatically transformed its market position in 2018 by adopting a transparent 'value-based pricing' model, moving away from traditional percentage-of-construction fees?

The architecture industry has seen significant shifts in pricing strategies as firms position themselves in competitive markets. From premium boutique studios to large corporate practices, how firms price their services reveals much about their market positioning and brand identity. This poll explores a notable pricing strategy shift that transformed a major architectural brand's market position and client relationships.

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Foster + Partners
Bjarke Ingels Group (BIG)
Zaha Hadid Architects
Gensler