Which of these products, first released in the 1970s, is considered the first mass-market item to be successfully marketed specifically on its environmental benefits?

Before the modern sustainability movement, one iconic product changed how consumers thought about environmentalism and corporate responsibility. This 1970s innovation marked a turning point in how companies marketed environmental consciousness and created a new category of eco-friendly consumer goods. Test your knowledge about this pivotal moment in retail history that laid the groundwork for today's sustainability initiatives.

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Tom's of Maine Natural Toothpaste (1975)
The Seventh Generation Cleaning Products (1988)
The Original Ecology Flag Shopping Bag (1970)
Patagonia's recycled polyester fleece jacket (1977)